albertsons pickup & go
We built an engaging new look and feel for Albertsons Companies national eCommerce programs. An energizing, attention-grabbing campaign that serves as marketing and wayfinding for in-store signage and digital marketing.
Albertsons Companies have emerged as an identifiable leader in grocery eCommerce. Since launching this campaign the company has seen an exponential increase in customers ordering groceries online.
A family of icons was established to be used for each branch of the eComm program.
Albertsons Companies champions freshness as a key differentiator that separates their grocery delivery program from their competitors. A subtle texture using produce shapes implies the importance of freshness across all campaign collateral. Rizen Creative also produced a series of fresh fruit icons to compliment the illustration style.
The signature bold red color paired with fresh, sophisticated yet approachable photography carries across all in-store collateral. Clear iconography serves as efficient wayfinding.
Ready to take a trip down the rabbit hole? If nothing else, we'd love to meet and talk shop — and you'll probably get coffee and donuts out of the deal. Old fashions are our favorite and they're always in season around here.
let's talk
We can’t help ourselves when it comes to sharing knowledge and agency insights. You can find all of that here including web performance nerd talk, local trends and the occasional pet photo.
Every now and again we get it right when attempting to entertain the masses. Follow along with us on our roller coaster ride of quips, visual insights and story lines that give a current peek into who we are.
social & display advertising
social media ads
Digital and social ads also carried the campaign look and feel. Ads featured content with simple attention-grabbing fresh produce, as well as relatable situations that conveyed the convenience of ordering groceries online.